WINTER WONDERLAND
2025
WINTER WONDERLAND AT EOBA
A Day Our Community Will Never Forget
On Saturday, December 20, EOBA transformed into a true Winter Wonderland and nothing, not even a little rain, could stop the joy. Thanks to the power of community, collaboration, and heart, we served 1,210 people, including 727 kids and youth and 483 adults, bringing holiday cheer to families across East Oakland.
This incredible day supported about 100 registered families, 99 walk ins, and approximately 200 classroom sponsored families, all coming together for a celebration centered on dignity, abundance, and connection.
What families experienced
Photos with two Santas and festive inflatable Christmas characters
Bicycles, toys, and a putting green with golf club sets courtesy of Eat Learn Play
Holiday food boxes with turkeys, chickens, and all the fixings
Free diapers, hot dogs, and a free farmers market
Haircuts and braids for kids and youth provided by a dozen talented barbers and braiders
Face painting and balloon art for nonstop smiles
Comfy pajamas for parents courtesy of Jamie Finegold at Tart Collections and our friends at OakLuv
Support and presence from the Oakland Fire Department and Oakland Police Department
The event was powered by approximately 80 volunteers and 30 EOBA staff who showed up with love, energy, and commitment to our community.
Powered by partnership
Winter Wonderland was made possible by the collective effort of multiple organizations and businesses that came together to support our families. We are especially grateful to our myriad of donors, our friends at EBCOM who always show up and show out, Mary Barber Ministries, Keyonnas House, and Reginas Dancing Angels for their new collaboration. And last but not least, we thank the East Oakland Bridges Coalition for their incredible community leadership and unwavering support.
Winter Wonderland was more than an event. It was a reminder of what is possible when community comes together with purpose, generosity, and love. We are honored to serve and proud to stand alongside so many partners who believe in East Oakland families.
